A direct-to-consumer store for an Indian children's wear brand, with size, age and colour filtering across a large seasonal catalogue.
E-CommerceFashion RetailCatalogue Filtering
Industry
Kidswear & Fashion Retail
Involvement
Website Design, E-Commerce Development
Visit
nautinati.com
Children's clothing is bought by age and size before it is bought by style.
Nauti Nati sells apparel for infants through to young children. The catalogue is built around the filters parents actually use, age band, size and colour, so a large seasonal range stays navigable.